Markup Calculator
A versatile pricing tool for merchants, freelancers, and businesses. Use it to calculate a selling price given a cost and desired markup, reverse-engineer a cost from a desired margin, or find out the exact markup % between any two prices.
Frequently Asked Questions
What is the difference between markup and margin?+
Markup is (Profit ÷ Cost) × 100. Margin is (Profit ÷ Selling Price) × 100. A 50% markup on a ₹100 cost gives a ₹150 selling price — but that's only a 33.3% margin, not 50%. Always clarify which one a contract or supplier quote refers to.
How do I calculate selling price from a desired gross margin?+
Selling Price = Cost ÷ (1 − Margin%). For a 40% margin on ₹600 cost: ₹600 ÷ 0.60 = ₹1,000. Use the "fromPrice" mode in this calculator and enter your desired margin.
Can markup % exceed 100%?+
Yes — a 100% markup simply means you doubled your cost (cost ₹50 → price ₹100). Markups above 100% are common in luxury goods, software licences, and services where the cost of production is far below perceived value.